Deutsche Telekom revamped and re-branded its television offering to MagentaTV. I designed their new mobile, Smart TV and Apple TV video apps, helping them to grow by 3.5% to reach 3.7 million subscribers.
MagentaTV currently offers more than 300 TV channels, series and movies on demand, as well as catchup programming service
Feature-based growth strategy
Magenta TV also allows its TV subscribers to access Netflix. The latest research underlined Netflix’s increasing sway in the German market, overtaking Sky, with 5.1 million customers compared with Sky’s 4.8 million.
Additionally, it has features like cast video to the TV,media library, recordings & downloads, 14 days TV guide, restart & timeshift programs and Films or TV shows renting or buying.
Customer: Deutsche Telekom Company: Accedo Role: UX Lead
Television, series and films on the go and at home
Stream everything conveniently and easily to the TV
Media library: series, films, docus & shows - available on demand at no additional cost
Huge variety of channels in HD
14 days at a glance program guide for the next 14 days
Restart & timeshift: restart current programs, pause and continue watching later
Record & download programs, films & series watch offline
Rent or buy blockbusters & series without a subscription on Magenta TV and stream them directly in the app
“Deutsche Telekom’s Magenta TV business is one of the key pillars of our growth strategy.
The combination of the best platform, strong partnerships and exclusive content
remains our recipe for success for the future.”
SVP Global Strategic Partnerships at Deutsche Telekom