DEUTSCHE TELEKOM
Mobile Video Apps 
2018

Deutsche Telekom revamped and re-branded its television offering to MagentaTV, launching this new mobile video apps on October 2018, growing by 3.5% to reach 3.7 million subscribers.


MagentaTV offers series and movies, as well as catchup programming service, In addition to 300 TV channels

Magenta TV mobile app
Magenta TV mobile app
Magenta TV tablet app
Magenta TV tablet app

Feature based growth strategy

Magenta TV also allows its TV subscribers to access Netflix. The latest research underlined Netflix’s increasing sway in the German market, overtaking Sky, with 5.1 million customers compared with Sky’s 4.8 million.

Additionally, it has features like cast video to the TV,media library, recordings & downloads, 14 days TV guide, restart & timeshift programs and Films or TV shows renting or buying.

Customer: Deutsche Telekom      Company: Accedo      Role: UX Lead

Magenta TV films and series
Television, series and films on the go and at home
Magenta TV stream to the TV
Stream everything conveniently and easily to the TV
Magenta TV Media Library
Media library: series, films, docus & shows - available on demand at no additional cost
Magenta TV channels in HD
Huge variety of channels in HD
Magenta TV 14 days TV guide
14 days at a glance program guide for the next 14 days
Magenta TV restart and timeshift
Restart & timeshift: restart current programs, pause and continue watching later
Magenta TV recordings and downloads
Record & download programs, films & series watch offline
Magenta TV rent or buy
Rent or buy blockbusters & series without a subscription on Magenta TV and stream them directly in the app
Download on the App Store     Get it on Google Play

Next Project
Product Design