HAYU
Multi-platform Reality TV apps
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2022
Hayu is NBC Universal's first Reality TV video app. Stream hundreds of your favourite reality TV shows, on demand and on any device
As product lead, it was my duty to enhance the Hayu design in a way that enables a more consistent and smooth user experience across platforms, embracing a strong work ethic of user research and quick design iteration based on data, reaching 40 countries in 10 platforms, I helped increase the daily adquisitions by 7.5% and achieved a 99,24% crash free rate performance of the apps.
28 countries, 3000 subscribers & 9 platforms
Working in a remote cross functional team that was spread out throughout 6 different countries, I prioritized the workload while working on several activities or projects at once, while keeping solid communication skills, ensuring the app deployment to 9 different platforms across 27 countries.
Customer: NBC Universal Company: Accedo Role: Product Lead
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