LUCA
Big Data & AI
2019

LUCA is the Big Data & Artificial Intelligence division at Telefónica, one of the largest telecommunications companies in the world.

Comms Data Analysis
Communications data analysis to manage infrastructures intelligently and increase their effectiveness

AI powered decisions

LUCA helps, both private and public organizations, make intelligent decisions based on Big Data and AI, helping them to develop data-driven strategies by contributing business insights, generated from its anonymized individual client data base of over 350 million through its dashboard.

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Comprehensive knowledge of tourists, analyse points of interest and measure the impact generated by tourism at the destination
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Increase the knowledge of customers communications to improve the companies operational efficiency
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Maximize the power of your data to optimise sales networks and logistics models
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Getting to know customers to increase retail revenue
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Consumers data analysis to achieve point of sale optimisation, efficient logistics and operations

Data-driven strategies

Through a specialized multi-sector offer (advertising, financial, retail, tourism, transport and government), LUCA was recognized  as a Leader among Specialized Insights Service Providers in the Forrester WaveTM: Specialized Insights Service Providers 2018 report.

Customers: Multi-sector      Company: Telefónica      Role: UX Lead

Consumer Profiling
Potential consumer profiling in based on anonymized data
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