Creativity + Strategy

A deep-seated expertise and awareness of what makes a digital product stand out, translating insights from customer research into impactful design solutions & services

Recent Work Experience
Telefónica

UX Design Lead

LUCA is the Data Unit of Telefónica that is integrated into the Chief Data Office, a unit led by Chema Alonso. The mission of LUCA is to guide companies, both in the public sector and private sector, in their digital transformation towards becoming data-driven organizations, allowing intelligent decision-making and based on Telefónica's own experience. The broad portfolio of services includes Big Data Strategy, Data Architecture, Artificial Intelligence, Data Engineering, Analytics or Visualization and acts on various sectors, including retail, tourism, advertising, financial services or transportation, throughout several countries.

  • O2, Highways England, Nike, Ikea, etc.
  • Telecommunications
  • Big Data Strategy & AI
  • 2018 - Present
  • www.luca-d3.com
Accedo

UX / UI Designer

Accedo One™ video experience cloud platform powered more than 300 million users in 2017, delivering rich media apps on multiple platforms ranging from Smart TVs, gaming consoles and media devices to smart phones and tablets, through cutting-edge technologies.

  • HBO, Netflix, Fox, Sky, Turner, etc.
  • TV / Telecommunications
  • OTT Video on Demand platforms
  • 2017 - 2018
  • www.accedo.tv
Fnac

UX / UI Designer

Leading retailer of cultural, leisure and technological products for the general public in stores and on the internet, both in France and worldwide. Responsible for the fnac.es UX/UI, launching the spanish marketplace and achieving 12 million number of visits and €3,905 million sales.

  • Retail Chain
  • E-Commerce
  • 2011 - 2014
  • www.fnac.es
Fnac

UX / UI Designer

Leading retailer of cultural, leisure and technological products for the general public in stores and on the internet, both in France and worldwide. Responsible for the fnac.es UX/UI, launching the spanish marketplace and achieving 12 million number of visits and €3,905 million sales.

  • Retail Chain
  • E-Commerce
  • 2011 - 2014
  • www.fnac.es
FullSIX

Visual Designer

FullSIX group is the leading independent marketing and communications group in Europe. FullSIX focus is on delivering accountable and measurable ROI, leveraging an upgraded brand vision and central customer intelligence. Responsible for delivering strategic thinking and methodologies designed to achieve more effective brand platforms, assets and campaigns.

  • Vodafone, Diesel, Diageo, LG
  • Digital Marketing
  • Brand Strategy, Marketing, Advertising
  • 2010 - 2011
  • www.group.fullsix.com
Wunderman

Visual Designer

Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires consumers to take action and delivers results for brands. Responsible for delivering engaging business-minded Brand Experience, Consumer Engagement, Data & Insights and Marketing Solutions.

  • Ford, Movistar, Telefonica, Heineken
  • Digital Marketing
  • Brand Strategy, Marketing, Advertising
  • 2009 - 2010
  • www.wunderman.com

Borja has the rare ability to get the work done while adhering a great attention to details, which I've found to be rare among some designers. He is truly efficient with different softwares and very creative. It was a pleasure to work with him at FullSIX, and I wouldn't hesitate to do so again. Highly recommended!

Daniel Gábana / PhD at Queen Mary University of London

de Vega is a conceptual Art Director and Designer. His ability to give expression to ideas and actions is remarkable. He is also an excellent teamworker whose design skills and techinique are often inspired by Arts & crafts that he usually applies to offline and online projects. Creative and enthusiastic, De Vega is the kind of profesional your designer/creative team would love to work with.

Caridad González / International Social Media Manager at Wall Street English