Hello, I'm Borja de Vega

I design digital experiences; finding simplicity in complexity, the big in the small, creating chance, because chance creates. Questioning everything, everywhere, forever.

Aesthetics of Behaviours

I craft digital products that synthesize the growing complexity of our daily lives, by holding opposing ideas in the mind at the same time and still retaining the ability to function, creating common places for genuine human interaction.

Empowering data-driven decisions

I am currently designing Big Data & AI solutions at LUCA: AI Powered Decisions, the Data Unit of Telefónica, helping companies and governments towards becoming data-driven organizations.

Highways England
Ikea
Nike
O2
Solving Problems Through Smart Design

Understand. Observe. Define. Ideate. Design. Test.
Begin again and perfect function comes as standard. When design is deployed wisely it can work as a social enabler of change.